IBM marketing innovator Sandy Carter introduces ANGELS framework in the article which can be accessed here. ANGELS is a start-to-finish framework for choosing the right Web 2.0 marketing tools—and using them to maximize revenue and profitability. ANGELS approach is a step-by-step framework for success:

  • Analyze and ensure strong market understanding
  • Nail the relevant strategy and story
  • Go to Market Plan
  • Energize the channel and community
  • Leads and revenue
  • Scream!!! Don’t forget the Technology!